Launch of the Classy Mini machine on E-commerce.
The project entailed the creation of a microsite or a dedicated section within the Lavazza.us website, specifically designed to feature the Classy Mini coffee machine. This initiative aimed to present the product comprehensively, showcasing all its features through enriched content, including videos. It also facilitated purchasing options for consumers, allowing them to buy the Classy Mini either as a single purchase or through a subscription model.
The Classy Mini was strategically marketed to appeal to a wide demographic, including home users, offices, and hotels, particularly for in-room utilization. This strategy was implemented to ensure the Classy Mini's alignment with the diverse preferences and requirements of Lavazza.us's extensive customer base, highlighting its versatility and convenience across different environments.
STARTING POINT
There’s no place like home.
What could be better than enjoying a coffee at the office, like at home?
What could be better than enjoying a coffee at the office, like at home?
CONCEPT
Taking a break for an espresso in a busy day, makes you feel at home.
EXECUTION
Lavazza Classy Mini. Ready for the office.
VIDEO 30"
In the video, the Lavazza Classy Mini is displayed on a shelf in an office environment that is slowly filling up. Through a play of lights and shadows, the machine is transformed into a sundial, reflecting the passage of time. The elegant display is a reminder that every moment counts and that each day is an opportunity to make the most of our time.
VIDEO 15"
DEDICATED MINI-WEBSITE
CREDITS
Creative Director: Domenico Montemurro
Art Director: Anna Urbano
Copywriter: Marianna Naclerio
Client Lead: Francesca Magnani
